Leanplum is the leading multi-channel engagement platform helping forward-looking brands meet the real-time needs of their customers. By transforming data into an understanding of users’ needs, and optimizing engagement campaigns utilizing multiple engagement channels, our platform delivers experiences that are timely, tested, and relevant — building customer loyalty that fuels business growth. The Leanplum integration with Amplitude enables marketing and growth teams to run more tailored, behavior-driven campaigns. In real-time, Leanplum sends campaign and experimentation data to Amplitude for advanced behavioral analyses, which correlate user actions. Customers can then leverage these usage patterns to predict future actions in the user journey and create cohort audiences exhibiting similar behaviors. Cohorts are then sent back into Leanplum for more effective, personalized campaigns.
By using this integration, teams can leverage Amplitude's analytics capabilities with Leanplum's marketing automation tools to drive better audience engagement.