Integrating Iterable with Amplitude
Through the bidirectional Amplitude-Iterable integration, Amplitude can now automatically ingest Iterable’s campaign metrics to better understand how users engage across all channels, and how this engagement affects their usage down-funnel within your app or website. Amplitude users can then identify and sync Behavioral Cohorts back to Iterable to achieve personalized messaging.
Integrating Amplitude with Iterable
Amplitude can now automatically ingest all of Iterable's campaign metrics so you can better understand how your users engage with email, push, in app, SMS, web push, etc. and how this engagement affects their usage down-funnel within your app or website. Amplitude's product-based analytics just got even better by unifying engagement and behavioral data.