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Overview

Iterable is a cross-channel marketing platform that powers unified customer experiences and empowers you to create, optimize and measure every interaction across the entire customer journey. Iterable sends Amplitude engagement events for sent messages for deeper analysis and Amplitude creates cohorts of users and sends them to Iterable to be messaged. Want to learn more? Read our help documentation: https://help.amplitude.com/hc/en-us/articles/360020905231

Resources

Integrating Iterable with Amplitude

Through the bidirectional Amplitude-Iterable integration, Amplitude can now automatically ingest Iterable’s campaign metrics to better understand how users engage across all channels, and how this engagement affects their usage down-funnel within your app or website. Amplitude users can then identify and sync Behavioral Cohorts back to Iterable to achieve personalized messaging.

Integrating Amplitude with Iterable

Amplitude can now automatically ingest all of Iterable's campaign metrics so you can better understand how your users engage with email, push, in app, SMS, web push, etc. and how this engagement affects their usage down-funnel within your app or website. Amplitude's product-based analytics just got even better by unifying engagement and behavioral data.

Markets Served

• North America