RevenueCat makes it easy to build, analyze, and grow in-app purchases and subscriptions on iOS, Android, and the web – no server code required. RevenueCat can automatically send in-app purchase events and subscription status to Amplitude.
Photoroom increased trial rate in Japan by 2-3X using the RevenueCat + Amplitude Integration
“Amplitude was an obvious choice for product analytics. We send all our purchase data to Amplitude through the RevenueCat integration so that everyone on our team has ownership and access to accurate analytics for product related growth projects.” When PhotoRoom was looking to optimize its offering for the Japanese market, it relied on RevenueCat conversion data synced to Amplitude to determine how changes to its product would impact growth. By monitoring the impact of changes to their design templates relative to customer behavior, they drove a 2-3X increase in trial rate for Japan. “When we look at lifetime value per behavior or purchase behavior for a given cohort, we get reliable, normalized purchase event data from RevenueCat, and Amplitude gives us the ability to run complex product analytics. With these two components working together, it unlocks growth opportunities.”
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